Leverage the Power of a Community to Solve the mCommerce Gap

Closing the mobile revenue gap requires a global community effort

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Mid-market merchants participating in the US, Asia, Europe, and Latin America

$
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M

Value of transactions and payment volume tracked

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%

Average improvement in Revenue Per Visitor by implementing experiment findings

$
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K

Business value of implementing optimizations for a merchant with $10 million in annual online revenue

WHAT FORRESTER HAS TO SAY

The Mobile Optimization Initiative recently commissioned Forrester Consulting to conduct a Total Impact Study to analyze the ROI that eCommerce merchants can gain by joining the Initiative.

Through merchant interviews and data aggregation, Forrester Consulting found that the Mobile Optimization Initiative has the following three-year financial impact:

226%

return on investment

$407K

net present value

< 3 months

to see payback

Interviewed merchants found the following by participating in the Initiative:

  • Reduced friction and improved mobile checkout CX on both mobile and desktop
  • 9% to 15% compounding revenue lift
  • A 94% productivity lift — a time savings of 1,700 hours per year, for ideation, testing, and evaluation of traditional A/B tests
  • Potential cost savings of $83K from failing experiments

“It was a win-win for us. We were able to make our customers have a better experience. We were able to generate more revenue for the company as well as get valuable information about what does and doesn’t work.”

– CTO, Magazine publisher and merchandiser

LATEST FINDINGS

Early results from mcommerce experiments testing three tried and true checkout features

Tried and True Feature #1

Wishlists

Remove Wishlist

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%

Mobile RPV Lift*

Wishlists take up valuable real estate on a mobile device screen. Removing the feature keeps the focus on the action of purchasing —increasing the likelihood of conversion.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Tried and True Feature #2

Breadcrumbs

Breadcrumbs

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%

Mobile RPV Lift*

Suppress Product-Level Breadcrumb
This removes distractions for mobile users and is having an overwhelming impact on RPV.

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%

Mobile RPV Lift*

Suppress Product-Level Breadcrumb
This removed distractions for mobile users and is having an overwhelming impact on RPV.

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%

Mobile RPV Lift*

Simplify Breadcrumbs
Simplifying this trail to one level above the product is having a negative impact on RPV across all devices. The exception is merchants with complex catalogs and multiple product categories — these are seeing a moderate lift.

0
%

Mobile RPV Lift*

Simplify Breadcrumbs
Simplifying this trail to one level above the product is having a negative impact on RPV across all devices. The exception is merchants with complex catalogs and multiple product categories — these are seeing a moderate lift.

0
%

Mobile RPV Lift*

Remove Breadcrumbs
Altogether removal is having significant negative impact across the board. Suffice to say, shoppers love Breadcrumbs!

0
%

Mobile RPV Lift*

Remove Breadcrumbs
Altogether removal is having significant negative impact across the board. Suffice to say, shoppers love Breadcrumbs!

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Tried and True Feature #3

Continue Shopping Button

0
%

Mobile RPV Lift*

Suppress Continue Shopping Button
This appears to reduce distractions for the mobile buyer and increase conversions and RPV. This experiment is having a positive impact on over two-thirds of mobile users.

0
%

Mobile RPV Lift*

Suppress Continue Shopping Button
This appears to reduce distractions for the mobile buyer and increase conversions and RPV. This experiment is having a positive impact on over two-thirds of mobile users.

0
%

Desktop RPV Lift*

Reconfigure Continue Shopping Button
To perform a more user-friendly action — returning the buyer to the last shopping category or the product detail page — is increasing RPV. While this is having a small negative impact on mobile users, desktop users are responding surprisingly well.

0
%

Desktop RPV Lift*

Reconfigure Continue Shopping Button
To perform a more user-friendly action — returning the buyer to the last shopping category or the product detail page — is increasing RPV. While this is having a small negative impact on mobile users, desktop users are responding surprisingly well.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

JOIN MERCHANTS FROM AROUND THE WORLD CAPTURING MORE REVENUE FROM MOBILE

Tackling the Mobile Conversion Gap

The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more mobile revenue for merchants.

The Challenge:
Merchants don’t know where to make mobile commerce improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more mobile revenue for merchants.

The Challenge:
Merchants don’t know where to make mobile commerce improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

HOW IT WORKS

Participating merchants choose from a range of FREE standardized experiments tested to increase conversions on eCommerce sites.

Data on $675 million of revenue, across 7.7 million transactions, have been collected through the Initiative to date.

QUALIFYING ECOMMERCE MERCHANTS

Get access to pre-configured checkout optimization experiments and shared insights from all participating merchants.

IN COLLABORATION WITH LEADING MAGENTO SYSTEM INTEGRATORS

Trusted Experts. Forward Thinking. Always Learning.

Convert Digital

Best Worlds

Creatuity

Aligent

Guidance

Balance Internet

MEDIOTYPE

Acid Green

On Mobile

MOBILE ECOMMERCE OPTIMIZATION EXPERIMENTS

Participating merchants choose from a range of FREE customized standardized experiments tested to drive increased conversions on eCommerce sites.

Mobile Checkout

Mobile checkout optimization assessment

Optimization Campaign

Mobile checkout optimization campaign design and implementation

Agency Professional

Agency professional services during the active program

Hi Conversion Licensing

Software licensing for HiConversion Optimization platform

Optimization Experiments

SIs AND MERCHANTS – JOIN THE INITIATIVE TODAY

Optimize your mobile checkout experience

Take Advantage of the Mobile eCommerce Optimization Initiative. Leverage the latest multivariate testing technology and work with experts to get more revenue across the board.

By clicking “Submit” I acknowledge I would like HiConversion to provide me with access to the Magento community and I consent to HiConversion sharing my personal data with SI’s and Sponsors shown on this site for this purpose.

AN INITIATIVE SUPPORTED BY

An Initiative supported by PayPal, HiConversion, Magento and ShipperHQ

*Funding for this initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants and the Magento Partner Community.