The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more mobile revenue for merchants.

The Challenge:
Merchants don’t know where to make mobile commerce improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more mobile revenue for merchants.

The Challenge:
Merchants don’t know where to make mobile commerce improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

LEVERAGE THE POWER OF A COMMUNITY TO SOLVE THE mCOMMERCE GAP

Increase your mobile eCommerce conversions by as much as 25% RPV* with free standardized ecommerce optimization experiments and partner support through the Community.

For a limited time, qualified merchants will gain access to a range of standardized ecommerce optimization experiments customized for their online store, which will not only drive additional mobile sales but also revenue uplift across the board including desktop and tablet sales.

Gain shared insights (only available from this community) into what mobile ecommerce practices will best work for you based on the results of similar participants.

Mobile Checkout

Mobile checkout optimization assessment

Optimization Campaign

Mobile checkout optimization campaign design and implementation

Agency Professional

Agency professional services during the active program

Hi Conversion Licensing

Software licensing for HiConversion Optimization platform

*Results will vary between all merchant sites

Limited Seating

QUALIFYING ECOMMERCE MERCHANTS

Get access to pre-configured checkout optimization experiments and shared insights from all participating merchants.

IN COLLABORATION WITH LEADING MAGENTO SYSTEM INTEGRATORS

Trusted Experts. Forward Thinking. Always Learning.

Best Worlds

Creatuity

Aligent

Convert Digital

Guidance

Balance Internet

MEDIOTYPE

Acid Green

On Mobile

MOBILE ECOMMERCE OPTIMIZATION EXPERIMENTS

Participating merchants choose from a range of FREE customized standardized experiments tested to drive increased conversions on eCommerce sites.

Data on $500 million of revenue across 6 million transactions have been collected through the Initiative to date.

Optimization Experiments

LATEST FINDINGS

Early results from mcommerce experiments testing three tried and true checkout features

Tried and True Feature #1

Wishlists

Remove Wishlist

0
%

Mobile RPV Lift*

Wishlists take up valuable real estate on a mobile device screen. Removing the feature keeps the focus on the action of purchasing —increasing the likelihood of conversion.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Tried and True Feature #2

Breadcrumbs

Breadcrumbs

0
%

Mobile RPV Lift*

Suppress Product-Level Breadcrumb
This removes distractions for mobile users and is having an overwhelming impact on RPV.

0
%

Mobile RPV Lift*

Suppress Product-Level Breadcrumb
This removed distractions for mobile users and is having an overwhelming impact on RPV.

0
%

Mobile RPV Lift*

Simplify Breadcrumbs
Simplifying this trail to one level above the product is having a negative impact on RPV across all devices. The exception is merchants with complex catalogs and multiple product categories — these are seeing a moderate lift.

0
%

Mobile RPV Lift*

Simplify Breadcrumbs
Simplifying this trail to one level above the product is having a negative impact on RPV across all devices. The exception is merchants with complex catalogs and multiple product categories — these are seeing a moderate lift.

0
%

Mobile RPV Lift*

Remove Breadcrumbs
Altogether removal is having significant negative impact across the board. Suffice to say, shoppers love Breadcrumbs!

0
%

Mobile RPV Lift*

Remove Breadcrumbs
Altogether removal is having significant negative impact across the board. Suffice to say, shoppers love Breadcrumbs!

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Tried and True Feature #3

Continue Shopping Button

0
%

Mobile RPV Lift*

Suppress Continue Shopping Button
This appears to reduce distractions for the mobile buyer and increase conversions and RPV. This experiment is having a positive impact on over two-thirds of mobile users.

0
%

Mobile RPV Lift*

Suppress Continue Shopping Button
This appears to reduce distractions for the mobile buyer and increase conversions and RPV. This experiment is having a positive impact on over two-thirds of mobile users.

0
%

Desktop RPV Lift*

Reconfigure Continue Shopping Button
To perform a more user-friendly action — returning the buyer to the last shopping category or the product detail page — is increasing RPV. While this is having a small negative impact on mobile users, desktop users are responding surprisingly well.

0
%

Desktop RPV Lift*

Reconfigure Continue Shopping Button
To perform a more user-friendly action — returning the buyer to the last shopping category or the product detail page — is increasing RPV. While this is having a small negative impact on mobile users, desktop users are responding surprisingly well.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

JOIN MERCHANTS FROM AROUND THE WORLD CAPTURING MORE REVENUE FROM MOBILE

Sunrise

METHODOLOGY

Introducing standardized experience optimization for shared industry-wide insights

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STANDARDIZED ECOMMERCE EXPERIMENTS

STANDARDIZED ECOMMERCE EXPERIMENTS

Based on frequently-recommended best practices, repeatable experiment templates are available for testing.

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APPLY TO MANY MERCHANT SITES

APPLY TO MANY MERCHANT SITES

System integrators recommend and implement 3-5 experiments per merchant site.

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ROLL UP ANONYMIZED DATA AND LEARN

ROLL UP ANONYMIZED DATA AND LEARN

Standardized experiment classifications enable cross-merchant data roll-up and analysis.

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CONTINUOUSLY INNOVATE TO IMPROVE RESULTS

CONTINUOUSLY INNOVATE TO IMPROVE RESULTS

With the experiment templates as a starting point, merchants apply industry-wide insights to innovate and produce better results.

There are no best practices — what works for one set of merchants may not work for all. What makes our process unique is the adaptive nature of the mobile checkout experiments, the collaboration between merchants and systems integration agencies and the ongoing experiments tested across a diverse array of merchant sites.

ABOUT PARTICIPATING MERCHANTS

The community includes a very diverse group of merchants that sell different types of products, at different price points, to different audiences. They’re all unified by the desire to improve mobile customer experience and to continually learn from each other.

Pirates

SIs AND MERCHANTS – JOIN THE INITIATIVE TODAY

Optimize your mobile checkout experience

Take Advantage of the Mobile eCommerce Optimization Initiative. Leverage the latest multivariate testing technology and work with experts to get more revenue across the board.

By clicking “Submit” I acknowledge I would like HiConversion to provide me with access to the Magento community and I consent to HiConversion sharing my personal data with SI’s and Sponsors shown on this site for this purpose.

AN INITIATIVE SUPPORTED BY

Magento An Adobe Company | hiConversion | PayPal

*Funding for this initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants and the Magento Partner Community.