According to a recent study, 69 percent of consumers are using mobile for their shopping search. Yet mobile conversions average only 25 percent of all purchases. The percentage of mobile visitors is growing year-over-year, but mobile conversions are lagging further and further behind.
Data on consumer behavior indicates that digital buyers are eager to engage with brands through their mobile devices. But, the consumer’s experience on mobile is very different from other devices. This disparity is having a huge impact on the e-commerce bottom line.
“To crack the mobile conversion code, we established a community to lead a cross-industry initiative designed to crowdsource data from a community of merchants experimenting with checkout and e-commerce optimizations.” says Aganovic.
He goes on to share key findings that MOI has established, including specific conversion killers and how to remedy them.