Closing the mobile revenue gap requires a global community effort
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Mid-market merchants participating in the US, Asia, Europe, and Latin America
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M
Value of transactions and payment volume tracked
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Average improvement in Revenue per Visitor by implementing experiment findings
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Business value of implementing optimizations for a merchant with $10 million in annual online revenue
WHAT FORRESTER HAS TO SAY
The Mobile Optimization Initiative recently commissioned Forrester Consulting to conduct a Total Impact Study to analyze the ROI that eCommerce merchants can gain by joining the Initiative.
Through merchant interviews and data aggregation, Forrester Consulting found that the Mobile Optimization Initiative has the following three-year financial impact:
Interviewed merchants found the following by participating in the Initiative:
“It was a win-win for us. We were able to make our customers have a better experience. We were able to generate more revenue for the company as well as get valuable information about what does and doesn’t work.”
– CTO, Magazine publisher and merchandiser
LATEST FINDINGS
Early results from mcommerce experiments testing on four key experiments
Experiment #1
Auto Select Shipping Method
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Mobile RPV Lift*
By simplifying a step in the critical checkout process, the likelihood of a conversion from the shopper stage to the buyer stage of the checkout funnel increases.
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.
Experiment #2
Display Cart Total in Header
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Mobile RPV Lift*
Displaying the cart dollar total brings cart items back into focus, reduces sticker shock, and encourages users to convert from the shopper stage to the buyer stage of the checkout funnel.
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.
Experiment #3
Hide Chat in Cart and Checkout
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Mobile RPV Lift*
Eliminating the chat function from the cart and checkout pages helps reduce distractions and keeps the focus on the checkout process.
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.
Experiment #4
Floating Add-to-Cart Button
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Mobile RPV Lift*
A floating add-to-cart button helps expedite users from the window shopper stage to the shopper stage of the checkout funnel.
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.
JOIN MERCHANTS FROM AROUND THE WORLD CAPTURING MORE REVENUE FROM MOBILE
Tackling the Mobile Conversion Gap
HOW IT WORKS
Participating merchants choose from a range of FREE standardized experiments tested to increase conversions on eCommerce sites.
Data on $970 million of revenue, across 10.9 million transactions, have been collected through the Initiative to date.
QUALIFYING ECOMMERCE MERCHANTS
Get access to pre-configured checkout optimization experiments and shared insights from all participating merchants.
IN COLLABORATION WITH LEADING MAGENTO SYSTEM INTEGRATORS
Trusted Experts. Forward Thinking. Always Learning.
MOBILE ECOMMERCE OPTIMIZATION EXPERIMENTS
Participating merchants choose from a range of FREE customized standardized experiments tested to drive increased conversions on eCommerce sites.
Mobile checkout optimization assessment
Mobile checkout optimization campaign design and implementation
Agency professional services during the active program
Software licensing for HiConversion Optimization platform
SIs AND MERCHANTS – JOIN THE INITIATIVE TODAY
Optimize your mobile checkout experience
Take Advantage of the Mobile eCommerce Optimization Initiative. Leverage the latest multivariate testing technology and work with experts to get more revenue across the board.
AN INITIATIVE SUPPORTED BY
*Funding for this initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants and the Magento Partner Community.