Leverage the Power of a Community to Solve the mCommerce Gap

Closing the mobile revenue gap requires a global community effort

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Mid-market merchants participating in the US, Asia, Europe, and Latin America

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M

Value of transactions and payment volume tracked

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%

Average improvement in Revenue Per Visitor by implementing experiment findings

$
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K

Business value of implementing optimizations for a merchant with $10 million in annual online revenue

WHAT FORRESTER HAS TO SAY

The Mobile Optimization Initiative recently commissioned Forrester Consulting to conduct a Total Impact Study to analyze the ROI that eCommerce merchants can gain by joining the Initiative.

Through merchant interviews and data aggregation, Forrester Consulting found that the Mobile Optimization Initiative has the following three-year financial impact:

226%

return on investment

$407K

net present value

< 3 months

to see payback

Interviewed merchants found the following by participating in the Initiative:

  • Reduced friction and improved mobile checkout CX on both mobile and desktop
  • 9% to 15% compounding revenue lift
  • A 94% productivity lift — a time savings of 1,700 hours per year, for ideation, testing, and evaluation of traditional A/B tests
  • Potential cost savings of $83K from failing experiments

“It was a win-win for us. We were able to make our customers have a better experience. We were able to generate more revenue for the company as well as get valuable information about what does and doesn’t work.”

– CTO, Magazine publisher and merchandiser

LATEST FINDINGS

Early results from mcommerce experiments testing on four key experiments

Experiment #1

Auto Select Shipping Method

Auto Select Shipping Method

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%

Mobile RPV Lift*

By simplifying a step in the critical checkout process, the likelihood of a conversion from the shopper stage to the buyer stage of the checkout funnel increases.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Experiment #2

Display Cart Total in Header

Display Cart Total in Header

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%

Mobile RPV Lift*

Displaying the cart dollar total brings cart items back into focus, reduces sticker shock, and encourages users to convert from the shopper stage to the buyer stage of the checkout funnel.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Experiment #3

Hide Chat in Cart and Checkout

Hide Chat in Cart and Checkout

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%

Mobile RPV Lift*

Eliminating the chat function from the cart and checkout pages helps reduce distractions and keeps the focus on the checkout process.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Experiment #4

Floating Add-to-Cart Button

Floating Add-to-Cart Button

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%

Mobile RPV Lift*

A floating add-to-cart button helps expedite users from the window shopper stage to the shopper stage of the checkout funnel.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

JOIN MERCHANTS FROM AROUND THE WORLD CAPTURING MORE REVENUE FROM MOBILE

Tackling the Mobile Conversion Gap

The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more mobile revenue for merchants.

The Challenge:
Merchants don’t know where to make mobile commerce improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more mobile revenue for merchants.

The Challenge:
Merchants don’t know where to make mobile commerce improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

HOW IT WORKS

Participating merchants choose from a range of FREE standardized experiments tested to increase conversions on eCommerce sites.

Data on $970 million of revenue, across 10.9 million transactions, have been collected through the Initiative to date.

QUALIFYING ECOMMERCE MERCHANTS

Get access to pre-configured checkout optimization experiments and shared insights from all participating merchants.

IN COLLABORATION WITH LEADING MAGENTO SYSTEM INTEGRATORS

Trusted Experts. Forward Thinking. Always Learning.

Convert Digital

Best Worlds

Creatuity

Aligent

Guidance

Balance Internet

MEDIOTYPE

Acid Green

On Mobile

MOBILE ECOMMERCE OPTIMIZATION EXPERIMENTS

Participating merchants choose from a range of FREE customized standardized experiments tested to drive increased conversions on eCommerce sites.

Mobile Checkout

Mobile checkout optimization assessment

Optimization Campaign

Mobile checkout optimization campaign design and implementation

Agency Professional

Agency professional services during the active program

Hi Conversion Licensing

Software licensing for HiConversion Optimization platform

Optimization Experiments

SIs AND MERCHANTS – JOIN THE INITIATIVE TODAY

Optimize your mobile checkout experience

Take Advantage of the Mobile eCommerce Optimization Initiative. Leverage the latest multivariate testing technology and work with experts to get more revenue across the board.

By clicking “Submit” I acknowledge I would like HiConversion to provide me with access to the Magento community and I consent to HiConversion sharing my personal data with SI’s and Sponsors shown on this site for this purpose.

AN INITIATIVE SUPPORTED BY

An Initiative supported by PayPal, HiConversion, Magento and ShipperHQ

*Funding for this initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants and the Magento Partner Community.