HOW TO TACKLE THE MOBILE GAP
What factors affect mobile checkout, and are they universal across all sites?
The Power of a Community Initiative
A problem of this magnitude can’t be solved by individual merchants. And let’s face it. Every merchant and storefront is unique.
Considering the large number of checkout funnel elements to test, the technical complexity of setting the tests up, and the amount of time needed to experiment, only a team effort stands a chance.
The Magento Community of system integrators, technology partners and merchants has come together to try to understand and solve this problem.
This community initiative leverages sponsor know-how and advanced optimization technology to enable collaborative experimentation and data sharing among participating merchants.
Certified Magento Systems Integrators
Live Optimization Experiments
Participating merchants can choose from a range of standardized checkout optimization experiments, which simplifies implementation and enables cross-merchant data roll-up and analysis.
(Here are some interesting findings so far…)
Hot Trend #3
Add PayPal Express Checkout – Shortcut
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.
OH, AND ONE MORE THING…
Introducing Standardized Experience Optimization for Shared Industry-Wide Insights
There are no best practices — what works for one set of merchants may not work for all. What makes our process unique is the adaptive nature of the experiments, the collaboration between merchants and systems integration agencies and the ongoing experiments tested across a diverse array of merchant sites.
Other Experiments in Progress
This initiative has a growing catalog of experiments currently running across multiple merchant sites. Some merchants run multiple experiments at once, while other merchants run a single experiment. Our approach and system analyses each experiment independently and uniquely.
ABOUT PARTICIPATING MERCHANTS
The community includes a very diverse group of merchants that sell different types of products, at different price points, to different audiences. They’re all unified by the desire to improve mobile customer experience and to continually learn from each other.
We’re looking at you, Magento Merchants and System Integrators
Want to participate as we continue to grow our community? Leverage the latest multivariate testing technology and work with experts to optimize your checkout experience.
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