On September 15, 2019, the Mobile Optimiziation Initiative (MOI) celebrated its one year anniversary! To date, 248 merchants have participated in the Initiative, testing 135 standardized live experiments for the community. The experiments in action have resulted in an average lift in Revenue per Visitor (RPV)1 of 7.12%2, compiled from aggregated data on over 10.9…
Always be testing. Especially when it comes to improving mobile conversion. Discover how the MOI approach to testing differs from other more traditional testing methodologies through four key areas to improve mobile conversion.
MOI Merchant Corvette Collection featured on MediaPost: Mobile Optimization Campaign Reaches 68% Performance
Summary of an article on MediaPost: “Corvette Collection’s Mobile Optimization Campaign Reaches 68% Performance”.
eCommerce sites that rely on A/B testing risk of slowing progress. Community-based experience optimization accelerates learnings and time to positive ROI.
Summary of an article on TotalRetail: “Closing the Mobile Conversion Gap: 3 Key Must-Knows”; featuring the work of the Mobile Optimization Initiative.
How do successful merchants grow their sales in the competitive eCommerce space? Here are six ways to grow your revenue this year.
Amp up your eCommerce site performance with standardized community-based conversion rate testing.
What does a successful eCommerce services business do differently? Here are four ways to differentiate your practice and stand out from the crowd.
Summary of an article on BuzzFeed: “Crowd Sourcing To Bridge The Mobile Conversion Gap”; featuring the work of the Mobile Optimization Initiative.
eCommerce services providers struggle to acquire customers or show on-going value. In this growing space, there are still opportunities for everyone.