The Mobile eCommerce Optimization Initiative was founded in June 2018. Global merchants participating in the Initiative share anonymized results from an ever-growing library of standardized optimization experiments based on mobile current eCommerce practices and trends. The community effort has allowed participating System Integrators and merchants to quickly gain actionable insights into which mobile eCommerce practices will result in positive user experiences and conversion lift.
The following data shows the average monthly and annual performance results from all participating merchant sites.
Updated: March 15, 2019
MONTHLY RESULTS
| Month | Average Lift | Revenue per Visitor | Conversion Rate | Average Order Value |
| February 2019 | Winning Experiments * | 9.87% | 6.51% | 3.08% |
| All Experiments ** | 9.54% | 2.49% | 3.63% | |
| January 2019 | Winning Experiments * | 11.67% | 7.69% | 3.97% |
| All Experiments ** | 20.45% | 2.41% | 19.04% | |
| December 2018 | Winning Experiments * | 9.27% | 6.83% | 2.58% |
| All Experiments ** | 8.56% | 2.70% | 6.03% |
MONTHLY RESULTS
| Month | Average Lift | Revenue per Visitor | Conversion Rate | Average Order Value |
| February 2019 | Winning Experiments * | 9.87% | 6.51% | 3.08% |
| All Experiments ** | 9.54% | 2.49% | 3.63% | |
| January 2019 | Winning Experiments * | 11.67% | 7.69% | 3.97% |
| All Experiments ** | 20.45% | 2.41% | 19.04% | |
| December 2018 | Winning Experiments * | 9.27% | 6.83% | 2.58% |
| All Experiments ** | 8.56% | 2.70% | 6.03% |
QUARTERLY RESULTS
| Month | Average Lift | Revenue per Visitor | Conversion Rate | Average Order Value |
| Q1 2019 12/15/18 – 03/15/19 |
Winning Experiments * | 7.48% | 5.42% | 2.06% |
| All Experiments ** | 3.47% | 1.41% | 2.15% |
QUARTERLY RESULTS
| Month | Average Lift | Revenue per Visitor | Conversion Rate | Average Order Value |
| Q1 2019 12/15/18 – 03/15/19 |
Winning Experiments * | 7.48% | 5.42% | 2.06% |
| All Experiments ** | 3.47% | 1.41% | 2.15% |
ALL TIME RESULTS
| Dates | Average Lift | Revenue per Visitor | Conversion Rate | Average Order Value |
| All Time 06/01/18 – 03/15/19 |
Winning Experiments * | 8.17% | 6.00% | 2.13% |
| All Experiments ** | 5.99% | 1.05% | 4.02% |
ALL TIME RESULTS
| Dates | Average Lift | Revenue per Visitor | Conversion Rate | Average Order Value |
| All Time 06/01/18 – 03/15/19 |
Winning Experiments * | 8.17% | 6.00% | 2.13% |
| All Experiments ** | 5.99% | 1.05% | 4.02% |
Why Average Lift for Winning and All Experiments?
* Average Lift for Winning Experiments
All eCommerce optimization experiments in the study are tested for a finite time period. Once an experiment is deemed successful, merchants will implement the improvements to their site. Therefore, the average lift for winning experiments provides the average expected lift from winning experiments implemented on a site.
** Average Lift for All Experiments
The average lift for all eCommerce optimization experiments is generally slightly lower, as results from all tests (both positive and negative) are averaged in this number. For experiments that show an average negative result, merchants will choose to terminate the experiments after statistical significance is reached. Therefore, merchants will not continue experiencing these negative results.
In the spirit of experimentation, merchants should expect that not all experiments have positive results for all merchants. What works for one site may not work for another. But the collective data set compiled from all participating merchant will serve to inform future decisions and trends for mobile conversion best practices.
To learn more about the Mobile eCommerce Optimization Initiative, contact us.
AN INITIATIVE SUPPORTED BY
*Funding for this initiative is provided by PayPal. HiConversion and Magento Business Intelligence provide both expertise and licensing for their respective products. All tests and results are conducted independently by the community of participants.