The Mobile eCommerce Optimization Initiative was founded in June 2018. Global merchants participating in the Initiative share anonymized results from an ever-growing library of standardized optimization experiments based on mobile current eCommerce practices and trends. The community effort has allowed participating System Integrators and merchants to quickly gain actionable insights into which mobile eCommerce practices will result in positive user experiences and conversion lift.


From June 1, 2018 to September 15, 2019

Average Revenue per Visitor LiftTotal Participating MerchantsTotal Participating System IntegratorsTotal Number of ExperimentsTotal Number of TransactionsTotal Dollars Represented


From June 1, 2018 to September 15, 2019

Average Revenue per Visit Lift7.12%
Total Participating Merchants248
Total Participating SIs36
Total Number of Experiments135
Total Number of Transactions10,947,817
Total Dollars Represented$970,230,724

Why Average Lift for Winning and All Experiments?

* Average Lift for Winning Experiments

All eCommerce optimization experiments in the study are tested for a finite time period. Once an experiment is deemed successful, merchants will implement the improvements to their site. Therefore, the average lift for winning experiments provides the average expected lift from winning experiments implemented on a site.

** Average Lift for All Experiments

The average lift for all eCommerce optimization experiments is generally slightly lower, as results from all tests (both positive and negative) are averaged in this number. For experiments that show an average negative result, merchants will choose to terminate the experiments after statistical significance is reached. Therefore, merchants will not continue experiencing these negative results.

In the spirit of experimentation, merchants should expect that not all experiments have positive results for all merchants. What works for one site may not work for another. But the collective data set compiled from all participating merchant will serve to inform future decisions and trends for mobile conversion best practices.

To learn more about the Mobile eCommerce Optimization Initiative, contact us.

“We have a client that re-platformed to Magento 2 and sales dropped by 75% in the first 2 months. We were able to identify where visitors were dropping out of the sales funnel and improve the problem area (checkout process). Sales are now exceeding revenue before the switch. Other clients have seen sales grow substantially after identifying improvements during the Mobile Optimization Initiative.”

– Brad Kort, CEO, Web 2 Market

Web 2 Market


An Initiative supported by PayPal, HiConversion, Magento and ShipperHQ

*Funding for this initiative is provided by PayPal. HiConversion and Magento Business Intelligence provide both expertise and licensing for their respective products. All tests and results are conducted independently by the community of participants.

Join the Initiative And Optimize your mobile checkout experience today