On September 15, 2019, the Mobile Optimiziation Initiative (MOI) celebrated its one year anniversary! To date, 248 merchants have participated in the Initiative, testing 135 standardized live experiments for the community. The experiments in action have resulted in an average lift in Revenue per Visitor (RPV)1 of 7.12%2, compiled from aggregated data on over 10.9…
Always be testing. Especially when it comes to improving mobile conversion. Discover how the MOI approach to testing differs from other more traditional testing methodologies through four key areas to improve mobile conversion.
MOI Merchant Corvette Collection featured on MediaPost: Mobile Optimization Campaign Reaches 68% Performance
Summary of an article on MediaPost: “Corvette Collection’s Mobile Optimization Campaign Reaches 68% Performance”.
eCommerce sites that rely on A/B testing risk of slowing progress. Community-based experience optimization accelerates learnings and time to positive ROI.
Summary of an article on TotalRetail: “Closing the Mobile Conversion Gap: 3 Key Must-Knows”; featuring the work of the Mobile Optimization Initiative.
How do successful merchants grow their sales in the competitive eCommerce space? Here are six ways to grow your revenue this year.
Amp up your eCommerce site performance with standardized community-based conversion rate testing.
What does a successful eCommerce services business do differently? Here are four ways to differentiate your practice and stand out from the crowd.
Summary of an article on BuzzFeed: “Crowd Sourcing To Bridge The Mobile Conversion Gap”; featuring the work of the Mobile Optimization Initiative.
eCommerce services providers struggle to acquire customers or show on-going value. In this growing space, there are still opportunities for everyone.
Mobile Optimization Initiative Recommends Key Implementations Ahead of the 2019 Online Shopping Season
BOCA RATON, FLORIDA, (October 9, 2019). The Mobile Optimization Initiative (MOI), a leading community of systems integrators and merchants for mobile eCommerce optimization, announces the availability of a critical optimization feature to help maximize future eCommerce revenue and conversions.
Let’s explore the pros and cons of eCommerce A/B testing and examine a reimagined approach — adaptive experience optimization testing.
Your client asks, “How can I increase my eCommerce conversion rates?” No sweat! Here are the steps you’ll need to take and there’s a community here to help you.
Let’s dive into a few holiday eCommerce optimization experiments from the Holiday Power Bundle to see how they could impact your site during the 2019 season.
Learn 5 benefits merchants can gain by taking a collaborative approach to standardized eCommerce experience testing as a community.
The Mobile Optimization Initiative recently commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining the potential ROI for participating merchants. Watch the webinar on-demand and learn how the Mobile Optimization Initiative can help you grow your revenue.
The Mobile Optimization Initiative commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential benefits that merchants may realize by participating in the Initiative.
Old Dog, New Tricks: Q1 2019 Results Showing Potential to Optimize Three Ecommerce Checkout Design Features
Recent results of the mobile checkout optimization initiative show testing and optimizing checkout features we take for granted can increase Revenue per Visitor (RPV). Read on and find out more in this quarterly update.
As consumers become accustomed to frictionless mobile experiences, they expect fast and easy eCommerce experiences like checkoutless commerce. Here’s what Matt Parkinson, CEO of GENE Commerce, had to say about the Checkoutless Commerce Experience.
We’ve learned a lot about mobile checkout optimization since launching this initiative in early 2018. Read on and find out more in this quarterly update.