On September 15, 2019, the Mobile Optimiziation Initiative (MOI) celebrated its one year anniversary! To date, 248 merchants have participated in the Initiative, testing 135 standardized live experiments for the community. The experiments in action have resulted in an average lift in Revenue per Visitor (RPV)1 of 7.12%2, compiled from aggregated data on over 10.9…
Old Dog, New Tricks: Q1 2019 Results Showing Potential to Optimize Three Ecommerce Checkout Design Features
Recent results of the mobile checkout optimization initiative show testing and optimizing checkout features we take for granted can increase Revenue per Visitor (RPV). Read on and find out more in this quarterly update.
We’ve learned a lot about mobile checkout optimization since launching this initiative in early 2018. Read on and find out more in this quarterly update.