Optimization of the checkout funnel is a highly complex and technical task that requires the use of advanced data analytics and smart optimization algorithms.
Standardized Experience Optimization for Shared Insights
There are no best practices — what works for one set of merchants may not work for all. What makes our process unique is the adaptive nature of the experiments, the collaboration between merchants and systems integration agencies and the ongoing experiments tested across a diverse array of merchant sites.
Our goal is to continuously dig deep into the complexities and realities facing the mobile shopper and how these realities shape their buying journey.
Nothing happens In isolation
Shopping on mobile devices is quite often a completely different experience from shopping on desktop and tablet. The experiments that we run can have both a positive and negative effect on sites depending on the site environment and user preferences. Nothing happens in isolation; every situation can be different from site to site.
There are unintended and unexpected results
Some experiments go more or less as predicted with the only variable being whether the impact or lift of the experiment is narrow or wide. However, some experiments can go in the complete opposite direction of what we predict. We’re finding out that you can’t always predict human behavior and that there can be intended (negative) consequences even despite the best intentions.