Experiments – Mobile eCommerce Optimization Initiative

LIVE EXPERIMENTS

CART HEADER

Once they reach the cart page, potential buyers should be exposed to options that direct them toward checkout and distractions should be reduced.

ZIP CODE AUTOFILL

Visitors don’t like filling out form fields in general. Typing errors are frequent and inevitable.

CREDIT CARD AUTO DETECT

Automatically detecting credit cart type based on numbers typed should reduce the number of form selections by the user and reduce friction.

MAGENTO PAYPAL INJECTION

Add PayPal Express / Credit to multiple locations at the top of the checkout funnel.

CHECKOUT BUTTON FLOATER

Mobile users have limited reach on their mobile devices – increase the odds of converting by adding a sticky checkout button where any user can easily access it without scrolling.

CHECKOUT CTA SECURITY LOCK

Add a security lock to the checkout CTA to make the user feel more secure when checking out.

MINI CART CHECKOUT CTA

Eliminate unnecessary steps between shopping and checkout by allowing visitors to go to checkout from any page in their journey.

COLLAPSIBLE DISCOUNT CODES

Make the coupon code area collapsible to de-clutter the area and reduce distractions

MOBILE PHONE INPUT

Tailoring your site’s input types and attributes to be more user-friendly to your visitors will make the information input process as frictionless as possible, resulting in better conversion performance.

AN INITIATIVE SUPPORTED BY

*Funding for this initiative is provided by PayPal. HiConversion and Magento Business Intelligence provide both expertise and licensing for their respective products. All tests and results are conducted independently by the community of participants.