Over 120 active mobile ecommerce experiments and growing.
Check back often for updated results and new experiments to help improve your mobile commerce strategy.
TECHNOLOGY
Optimization of the checkout funnel is a highly complex and technical task that requires the use of advanced data analytics and smart optimization algorithms.
METHODOLOGY
Standardized Experience Optimization for Shared Insights
STANDARDIZE THE EXPERIMENTS
STANDARDIZE THE EXPERIMENTS
Based on frequently-recommended best practices, repeatable experiment templates are available for testing.
APPLY TO MANY MERCHANT SITES
APPLY TO MANY MERCHANT SITES
System integrators recommend and implement 3-5 experiments per merchant site.
ROLL UP ANONYMIZED DATA AND LEARN
ROLL UP ANONYMIZED DATA AND LEARN
Standardized experiment classifications enable cross-merchant data roll-up and analysis.
CONTINUOUSLY INNOVATE TO IMPROVE RESULTS
CONTINUOUSLY INNOVATE TO IMPROVE RESULTS
With the experiment templates as a starting point, merchants apply industry-wide insights to innovate and produce better results.
There are no best practices — what works for one set of merchants may not work for all. What makes our process unique is the adaptive nature of the experiments, the collaboration between merchants and systems integration agencies and the ongoing experiments tested across a diverse array of merchant sites.
INSIGHTS
Our goal is to continuously dig deep into the complexities and realities facing the mobile shopper and how these realities shape their buying journey. The resulting insights will guide successful ecommerce strategies.
Nothing happens In isolation
Shopping on mobile devices is quite often a completely different experience from shopping on desktop and tablet. The experiments that we run can have both a positive and negative effect on sites depending on the site environment and user preferences. Nothing happens in isolation; every situation can be different from site to site.
There are unintended and unexpected results
Some experiments go more or less as predicted with the only variable being whether the impact or lift of the experiment is narrow or wide. However, some experiments can go in the complete opposite direction of what we predict. We’re finding out that you can’t always predict human behavior and that there can be intended (negative) consequences even despite the best intentions.
AN INITIATIVE SUPPORTED BY
*Funding for this initiative is provided by PayPal. HiConversion and Magento Business Intelligence provide both expertise and licensing for their respective products. All tests and results are conducted independently by the community of participants.