The Experiment in Action
Hypothesis
Keeping customers on the product details page (PDP) of the item they’ve just added to the cart is not an ideal user experience. Opening a pop-up minicart on the PDP will prompt the customer to complete the purchase immediately.
CONTROL – MOBILE
TREATMENT – MOBILE
Add-to-Cart Pop-up Minicart Experiment
Results: Add-to-Cart Pop-up Minicart Experiment
Average performance numbers are based on results from May 22, 2018 to September 15, 2019 from 10 merchant sites.
Average Experiment Results So Far*
Device Type | Average Lift | Total Visitors | |||||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) | Treatment | Control | |||
| +0.41% | -1.15% | +1.04% | 481,678 | 485,888 | ||
| +7.19% | +4.20% | +3.44% | 437,326 | 406,819 | ||
| -9.80% | -8.99% | -2.19% | 19,759 | 23,366 |
Results: Add-to-Cart Pop-up Minicart Experiment
Average performance numbers are based on results from May 22, 2018 to September 15, 2019 from 10 merchant sites.
Average Experiment Results So Far*
Mobile |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+0.41% | -1.15% | +1.04% |
Total Visitors: Treatment: 481,678 | Control: 485,888
Desktop |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+7.19% | +4.20% | +3.44% |
Total Visitors: Treatment: 437,326 | Control: 406,819
Tablet |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
-9.80% | -8.99% | -2.19% |
Total Visitors: Treatment: 19,759 | Control: 23,366
Distribution of Average RPV Lift for All Traffic
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Data Analysis: Add-to-Cart Pop-up Minicart Experiment
Who Should Try It
All Magento 2 merchants should consider this experiment, especially those that use baseline transition functionality. This experiment provides a quick transition from the product page to checkout, without affecting the layout or functionality of the product page.
Who Should Try It
All Magento 2 merchants should consider this experiment, especially those that use baseline transition functionality. This experiment provides a quick transition from the product page to checkout, without affecting the layout or functionality of the product page.
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