The Experiment in Action
Hypothesis
Online buyers demand a frictionless shopping experience and any improvements that can help create those elevated experiences can also ultimately increase conversion rates and online store sales. This mobile checkout optimization experiment removes the manual steps a shopper has to take by automatically updating cart item quantities, thereby providing updated feedback to the shopper at all times.
CONTROL – MOBILE
TREATMENT – MOBILE
Auto Cart Update Experiment
Results: Auto Cart Update Experiment
Average performance numbers are based on results from August 16, 2018 to September 15, 2019 from 22 merchant sites.
Average Experiment Results So Far*
Device Type | Average Lift | Total Visitors | |||||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) | Treatment | Control | |||
| +6.60% | +4.48% | +1.89% | 980,277 | 785,348 | ||
| +4.60% | +3.05% | +1.55% | 456,141 | 390,680 | ||
| +4.80% | +2.30% | +2.67% | 210,655 | 174,409 |
Results: Auto Cart Update Experiment
Average performance numbers are based on results from August 16, 2018 to September 15, 2019 from 22 merchant sites.
Average Experiment Results So Far*
Mobile |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+6.60% | +4.48% | +1.89% |
Total Visitors: Treatment: 980,277 | Control: 785,348
Desktop |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+4.60% | +3.05% | +1.55% |
Total Visitors: Treatment: 456,141 | Control: 390,680
Tablet |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+4.80% | +2.30% | +2.67% |
Total Visitors: Treatment: 210,655 | Control: 174,409
Distribution of Average RPV Lift for All Traffic
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Data Analysis: Auto Cart Update Experiment
Things to Consider
While this experiment has a high success rate, merchants with a large percentage of returning visitors should pay special attention to the results for those visitors. Merchants who sell multiple units of the same products more frequently have a greater potential to benefit from this experiment but will want to keep an eye on their returning visitors as well.
Who Should Try It
The Auto Cart Update Experiment is a great fit for merchants who currently only have manual update functionality on their cart page.
Who Should Try It
The Auto Cart Update Experiment is a great fit for merchants who currently only have manual update functionality on their cart page.
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