To keep shoppers focused on completing their purchase, merchants should take every effort to create a distraction free shopping experience.
Every effort must be taken to keep shoppers focused on finishing the sale Distraction must be kept to a minimum during the checkout process.
About The Cart Header Experiment
The Cart Header Experiment allows merchants to declutter their checkout pages through the use of simplified shopping cart headers. These simplified headers help merchants reduce shopper distraction during the checkout process.
WHO SHOULD USE IT
The Cart Header Experiment is a good option for merchants who have any of the following elements in their page headers:
APPLICATION OF THE CART HEADER EXPERIMENT
Before and After
The following outlines our hypothesis for the Cart Header Experiment and our findings following its application across both mobile and desktop shopping experiences.
Across the board, the inclusion of a simplified header had a minimal-to-neutral impact on conversions: smartphones (0.62%), tablets (0.62%), and desktops (0.99%).
- Conversion Rate (%)
Revenue Per Visitor
Similarly, the stripped down header also had marginal to slightly negative impact on the RPV of each of smartphone (-0.74%), tablet (1.54%), and desktop (0.69%) sales.
- Revenue Per Visitor (%)
Average Order Value
The Average Order Value of sales were also minimally impacted by the use of a stripped down banner at checkout, resulting in an impact of -0.84% for smartphones, 0.12% for tablets, and 0.29% for desktops.
- Average Order Value (%)
READ ABOUT OTHER ON-GOING EXPERIMENTS
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