CREDIT CARD AUTO DETECT

Hypothesis

The fewer friction points you have in your checkout process, the better your odds will be of closing a sale. By removing the need for customers to select a credit card type during the payment process, you will increase the ease of checkout and improve the user experience.

THE RESULTS SO FAR*

RESULTS DISTRIBUTION

*These results reflect the average findings of all participating merchants and are not guaranteed for all users.

What We Did

To reduce the friction of the payment information step, we created a Credit Card Auto Detect Template which automatically detects a customer’s credit card type based the input of the first four digits from the customer. By automating the credit card selection step, we will eliminate a step in the checkout process and increase conversions.

Why We Did It

A common friction point on many merchant sites is the payment information section — where customers are prompted to enter their credit card type. To reduce the friction of the payment information step, we created a Credit Card Auto Detect Template which automatically detects a customer’s credit card type.

THE EXPERIMENT IN ACTION

CONTROL – MOBILE

TREATMENT – MOBILE

ANALYSIS OF DATA

What It Means

Having a responsive site is no longer good enough; there is a divergence between experiences on different form factors. CR (Conversion Rate) is not a reliable predictor of revenue lift – RPV is. Although the average RPV number is negative you still have a 2:1 chance to succeed.
Experiment to determine if it is working for your brand. Evaluate results across different phone manufactures and browsers.

Things To Consider

Experiment to determine if it is working for your brand. Evaluate results across different phone manufactures and browsers.

  • Success (66.67%)
  • Failure (33.33%)

Favorable Odds:
2/3 of all phone experiments are successful

WHO SHOULD USE IT

The Credit Card Auto Detect Experiment is available to merchants who have credit card types listed as a drop down selection on their site.

COLLABORATE WITH US

Share your experience and give feedback on the test.