The Experiment in Action
Hypothesis
In the world of eCommerce, the more nudges you can give your shoppers toward the checkout page, the better your chances are of completing a sale. The Floating Checkout Button is a checkout design element that helps to increase conversion rates and mobile sales by making the next-step button more prominent and prompts shoppers to move along the checkout process.
CONTROL – MOBILE
TREATMENT – MOBILE
Floating Checkout Button Experiment
Results: Floating Checkout Button Experiment
Average performance numbers are based on results from July 24, 2018 to September 15, 2019 from 25 merchant sites.
Average Experiment Results So Far*
Device Type | Average Lift | Total Visitors | |||||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) | Treatment | Control | |||
| +0.53% | +0.09% | +0.30% | 269,806 | 278,085 |
Results: Floating Checkout Button Experiment
Average performance numbers are based on results from July 24, 2018 to September 15, 2019 from 25 merchant sites.
Average Experiment Results So Far*
Mobile |
Average Lift | ||
Revenue per Visitor (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+0.53% | +0.09% | +0.30% |
Total Visitors: Treatment: 269,806 | Control: 278,085
Distribution of Average RPV Lift for All Traffic
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Data Analysis: Floating Checkout Button
Things to Consider
Merchants should experiment to see whether the use of just one button or the use of two buttons has an impact on RPV. This is especially recommended for merchants who only have one baseline floating checkout button on their mobile cart page.
Who Should Try It
The Floating Checkout Button is available for any merchant that does not currently have a floating checkout button on the cart page.
Who Should Try It
The Floating Checkout Button is available for any merchant that does not currently have a floating checkout button on the cart page.
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