FLOATING CHECKOUT BUTTON

In the world of eCommerce, the more nudges you can give your shoppers toward the checkout page, the better your chances are of completing a sale. The Floating Checkout Button is a checkout design element that helps to increase conversion rates and mobile sales by making the next-step button more prominent and prompts shoppers to move along the checkout process.

*These results reflect the average findings of all participating merchants and are not guaranteed for all users.

What We Are Doing

A Floating Checkout Button has been added to the cart page. However, it is only visible when the original checkout buttons are not shown on the screen. This ensures that there is always at least one checkout call to action (CTA) available without overwhelming the user with an unnecessary number of buttons.

Why We Are Doing It

The fewer barriers against moving forward in the checkout process, the better. We wanted to ensure that regardless of where the user has scrolled to on the cart page, a checkout CTA is always visible for shoppers to move on to the next step.

ANALYSIS OF DATA

What It Means

Though many merchants experienced strong RPV lifts (33% had an over 9% lift), 25% of merchants that tested this template experienced marginal lifts or drops of ±2.5%. Which made us scratch our heads and dig deeper.

With a deeper look into the results, we uncovered a trend. 61% of merchants that only had one existing checkout button on the cart page experienced lift — outperforming those with two.

Things to Consider

Not all merchants with two existing checkout buttons were unsuccessful, and vice versa. Experiment with this eCommerce checkout design element and determine for yourself what will work best for your website.

The Floating Checkout Button is available for any merchant that does not currently have a floating checkout button on the cart page.

Get deeper insights into over 120 experiments available through the Initiative.