The Experiment in Action
Hypothesis
Customers are looking for seamless and quick experiences when buying online including the payment process. Payment options such as PayPal, when added to the checkout process, simplify and minimize the number of manual steps a customer must take to complete the payment.
PayPal Minicart
CONTROL – MOBILE
TREATMENT – MOBILE
PayPal Cart
CONTROL – MOBILE
TREATMENT – MOBILE
PayPal PDP
CONTROL – MOBILE
TREATMENT – MOBILE
PayPal Express Checkout Experiment
Results: PayPal Express Checkout Experiment
Average performance numbers are based on results from June 14, 2018 to September 15, 2019 from 35 merchant sites.
Average Experiment Results So Far*
Device Type | Average Lift | Total Visitors | |||||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) | Treatment | Control | |||
| +3.12% | +4.49% | -1.14% | 1,115,769 | 1,101,789 | ||
| +1.89% | +2.99% | -1.32% | 833,695 | 870,802 | ||
| +6.09% | +4.45% | +1.33% | 146,737 | 149,393 |
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Results: PayPal Express Checkout Experiment
Average performance numbers are based on results from June 14, 2018 to September 15, 2019 from 35 merchant sites.
Average Experiment Results So Far*
Mobile |
Average Lift | ||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+3.12% | +4.49% | -1.14% |
Total Visitors: Treatment: 1,115,769 | Control: 1,101,789
Desktop |
Average Lift | ||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+1.89% | +2.99% | -1.32% |
Total Visitors: Treatment: 833,695 | Control: 870,802
Tablet |
Average Lift | ||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+6.09% | +4.45% | +1.33% |
Total Visitors: Treatment: 146,737 | Control: 149,393
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Distribution of Average RPV Lift for All Traffic
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Data Analysis: PayPal Express Checkout Button Experiment
Location Breakdown
Average performance numbers are based on results from June 14, 2018 to September 15, 2019 from 35 merchant sites.
Average Experiment Results So Far*
Location | Average Lift | Total Visitors | |||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) | Treatment | Control | |
PDP | +2.69% | +3.74% | -1.13% | 2,000,592 | 2,023,232 |
Minicart | +3.84% | +2.92% | +0.93% | 126,956 | 134,574 |
Cart | +1.89% | +2.23% | -0.48% | 363,518 | 377,244 |
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Location Breakdown
Average performance numbers are based on results from June 14, 2018 to September 15, 2019 from 35 merchant sites.
Average Experiment Results So Far*
Location: PDP |
Average Lift | ||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+2.69% | +3.74% | -1.13% |
Total Visitors: Treatment: 2,000,592 | Control: 2,023,232
Location: Minicart |
Average Lift | ||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+3.84% | +2.92% | +0.93% |
Total Visitors: Treatment: 126,956 | Control: 134,574
Location: Cart |
Average Lift | ||
Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
+1.87% | +2.23% | -0.48% |
Total Visitors: Treatment: 363,518 | Control: 377,244
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Who Should Try It
The PayPal Express Checkout Experiment is intended for merchants who do not have PayPal and/or PayPal Credit* listed as a payment option on their checkout page, mini cart or cart page.
*PayPal Credit is subject to consumer credit approval.
Who Should Try It
The PayPal Express Checkout Experiment is intended for merchants who do not have PayPal and/or PayPal Credit listed as a payment option on their checkout page, mini cart or cart page.
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