Hypothesis
Customers are looking for seamless and quick experiences when buying online including the payment process. Payment options such as PayPal, when added to the checkout process, simplify and minimize the number of manual steps a customer must take to complete the payment.
THE RESULTS SO FAR*
RESULTS DISTRIBUTION
*These results reflect the average findings of all participating merchants and are not guaranteed for all users.
THE EXPERIMENT IN ACTION
PayPal Mini Cart
CONTROL
TREATMENT
PayPal Cart
CONTROL
TREATMENT
PayPal PDP
CONTROL
TREATMENT
What We Are Doing
This treatment adds a PayPal and/or PayPal Credit* button to the merchant’s product page, product page mini cart or the cart page to enable faster and easier PayPal payment experiences. The PayPal Express Checkout simplifies the payment process by offering a check out process that only requires two steps to complete.
Why We Are Doing It
PayPal options are buried deep below many other call-to-action buttons — creating more prominent exposure will increase revenue lift for merchants. Online shoppers are increasingly becoming impulse buyers. Those who are paying with PayPal can complete a purchase and bypass entering credit card information and shipping details, saving time and energy.
Injecting the PayPal Express Checkout shortcut in the mini cart, product detail pages and cart pages to bypass the conventional checkout funnel should lead to increased conversion rates. (Note: for all sites that accept PayPal as a method of payment). Conventional wisdom says that the PayPal Express Checkout feature should increase the checkout conversion rate but may decrease average order value (AOV) and thus overall revenue.
*PayPal Credit is subject to consumer credit approval.
ANALYSIS OF DATA
What It Means
Placing the PayPal Checkout shortcut in different locations near the top of the checkout funnel can work well. The look, feel, and layout of a page can have a positive (or negative) effect on the PayPal button’s performance. For example, placing the shortcut on a minicart results in a 4.33% lift in RPV, whereas placing it on the cart results in a positive lift of just 2.48%. Continue to experiment with PayPal button placement details and more to maximize the potential of this element.
LOCATION BREAKDOWN
THE RESULTS SO FAR*
RESULTS DISTRIBUTION
*These results reflect the average findings of all participating merchants and are not guaranteed for all users.
WHO SHOULD USE IT
The PayPal Express Checkout Experiment is intended for merchants who do not have PayPal and/or PayPal Credit listed as a payment option on their checkout page, mini cart or cart page.
COLLABORATE WITH US
Share your experience and give feedback on the test.