ZIP CODE AUTO FILL

Hypothesis

Typing information into form fields is typically one of the least popular requirements of online shopping. The Zip Code Auto Fill Experiment reduces the amount of typing required during the payment process thereby creating a more enjoyable user experience and increasing the chances of a completed sale.

THE RESULTS SO FAR*

Results

RESULTS DISTRIBUTION

Distribution

*These results reflect the average findings of all participating merchants and are not guaranteed for all users.

THE EXPERIMENT IN ACTION

CONTROL

TREATMENT

What We Are Doing

Shoppers frequently make errors while keying or selecting city and state. Applying a widget* that auto-completes the city, state and country fields when the zip code is entered, should improve the overall shopper experience.

*Built from a paid zip code auto-fill SaaS widget.

Why We Are Doing It

Conventional wisdom says that reducing the number of keystrokes should drive more revenue. The Zip Code Auto Fill Experiment reduces the amount of typing required during the payment process thereby creating a more enjoyable user experience and increasing the chances of a completed sale.

ANALYSIS OF DATA

What It Means

Zip Code Autofill had a positive impact across the board. Reduced typing leads to increase the chances of completing a sale. It doesn’t work for all, but in most cases it does. This functionality is absolutely worth testing for yourself.

WHO SHOULD USE IT

The Zip Code Auto Fill Experiment is available to merchants with sites where:

COLLABORATE WITH US

Share your experience and give feedback on the test.