Hypothesis
Typing information into form fields is typically one of the least popular requirements of online shopping. The Zip Code Auto Fill Experiment reduces the amount of typing required during the payment process thereby creating a more enjoyable user experience and increasing the chances of a completed sale.
THE RESULTS SO FAR*
RESULTS DISTRIBUTION
*These results reflect the average findings of all participating merchants and are not guaranteed for all users.
THE EXPERIMENT IN ACTION
CONTROL
TREATMENT
What We Did
Shoppers frequently make errors while keying or selecting city and state. Applying a widget* that auto-completes the city, state and country fields when the zip code is entered, should improve the overall shopper experience.
*Built from a paid zip code auto-fill SaaS widget.
Why We Did It
Conventional wisdom says that reducing the number of keystrokes should drive more revenue. The Zip Code Auto Fill Experiment reduces the amount of typing required during the payment process thereby creating a more enjoyable user experience and increasing the chances of a completed sale.
ANALYSIS OF DATA
What It Means
The average lift rate for this experiment does not tell the whole story for the potential of this feature. It doesn’t work for all, but when it works it works extremely well. This functionality is absolutely worth testing for yourself.
WHO SHOULD USE IT
The Zip Code Auto Fill Experiment is available to merchants with sites where:
COLLABORATE WITH US
Share your experience and give feedback on the test.