The Experiment in Action
Hypothesis
Typing information into form fields is typically one of the least popular requirements of online shopping. The Zip Code Auto Fill Experiment reduces the amount of typing required during the payment process thereby creating a more enjoyable user experience and increasing the chances of checkout conversions and completed sales.
CONTROL – MOBILE
TREATMENT – MOBILE
Zip Code Auto Fill Experiment
Results: Zip Code Auto Fill Experiment
Average performance numbers are based on results from March 12, 2018 to September 15, 2019 from 36 merchant sites.
Average Experiment Results So Far*
| Device Type | Average Lift | Total Visitors | |||||
| Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) | Treatment | Control | |||
| +4.55% | +3.22% | +1.50% | 189,389 | 175,157 | ||
| +4.96% | +2.31% | +2.12% | 115,997 | 109,153 | ||
| +4.23% | +1.97% | +2.17% | 18,311 | 16,818 | ||
Results: Zip Code Auto Fill Experiment
Average performance numbers are based on results from March 12, 2018 to September 15, 2019 from 36 merchant sites.
Average Experiment Results So Far*
 | Mobile |
| Average Lift | ||
| Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
| +4.55% | +3.22% | +1.50% |
Total Visitors: Treatment: 189,389 | Control: 175,157
 | Desktop |
| Average Lift | ||
| Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
| +4.96% | +2.31% | +2.12% |
Total Visitors: Treatment: 115,997 | Control: 109,153
 | Tablet |
| Average Lift | ||
| Revenue per Visit (RPV) | Conversion Rate (CR) | Average Order Value (AOV) |
| +4.23% | +1.97% | +2.17% |
Total Visitors: Treatment: 18,311 | Control: 16,818
Distribution of Average RPV Lift for All Traffic
*These results reflect the average findings for all participating merchants and are not guaranteed for all users.
Data Analysis: Zip Code Auto Fill Experiment
Who Should Try It
The Zip Code Auto Fill Experiment is available to merchants with sites where:
– The city/state is requested before the zip code
– The zip code doesn’t auto-populate following input of the city/state
Who Should Try It
The Zip Code Auto Fill Experiment is available to merchants with sites where:
– The city/state is requested before the zip code
– The zip code doesn’t auto-populate following input of the city/state
Interested in Learning More?
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