MOBILE ECOMMERCE OPTIMIZATION INITIATIVE

A collaboration and experimentation platform supported by Magento, PayPal and HiConversion designed to understand why the gap in mobile and desktop conversions persists in order to help eCommerce providers succeed in mobile sales.

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WHAT IS THE INITIATIVE

Leading Magento System Integrators and an ever-growing number of merchants are able to choose from a large range of customized checkout optimization experiments designed to drive an increase in conversions on your mobile site.

SHARED INSIGHTS

Participants will share the anonymized data to learn from comparisons between their own results and industry averages; to gain useful insights into what mobile practices will likely work for them based on the results of similar participants.

Anonymized Data

Participants in the community initiative will mutually share the anonymized data to learn from comparisons between their own results and industry averages.

Average Metrics

Multi-merchant averages are useful as a general trend but dangerous if considered as guarantee that an experiment will win or lose on a specific merchant site.

Results Distributions

Every merchant has unique attributes. In actioning shared insights, merchants should pay close attention to the spread of results achieved by other participants.

The Opportunity and Challenge of mCommerce

Increasingly, mobile payments are playing an important role in this eCommerce trend with mobile eCommerce (mCommerce) reaching an impressive USD $31.8 billion1 in Q4 2017.

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Despite this growth, mCommerce continues to lag behind desktop-based eCommerce conversions. Today, over 62% of site visitors come from mobile visitors while only accounting for 23% of total dollars spent.

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While mobile devices are often applauded for the convenience they’ve introduced into our lives, the same does not hold true when it comes to mobile shopping. In fact, only 12% of consumers find mobile shopping convenient.

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Further, mobile shopping has the highest cart abandonment as compared to tablet and desktop shopping, with some 86% of mobile shoppers bailing during the checkout phase.

Unlike any other form of online shopping, mCommerce presents a unique set of challenges. To cross the gap, new approaches must be tested and explored to help merchants succeed.

Quarterly U.S. Mobile eCommerce Spending 2010-2017 | Statistia – The Statistics Portal, https://www.statista.com/statistics/268439/quarterly-us-mobile-e-commerce-spending/, (Accessed September 1, 2018)

WHY THE INITIATIVE WAS FORMED

The Mobile eCommerce Optimization Initiative was formed to understand why the gap in mobile and desktop conversions persists and to provide practical industry insights to help eCommerce providers succeed in mobile sales.

A collaboration between Magento, PayPal, and HiConversion*, this initiative provides merchants an opportunity to try free customized checkout optimization experiments on their mobile sites and gain access to useful insights into what mobile practices will likely work for them based on the results of similar participants.

Understanding that all merchant sites and their buyers are unique, this initiative does not set out to establish a rigid set of best practices. Instead, this initiative aims to give participants useful insights into what mobile practices will likely work for them based on the results of similar participants.

*PayPal provides funding for the initiative. HiConversion and Magento Business Intelligence provide both expertise and licensing for their respective products. All tests and results are conducted independently by the community of participants.