In a recent article, MediaPost explored MOI’s optimization campaign for Corvette Collection, a retailer offering branded apparel, accessories and merchandise online.
Mobile Optimization Campaign
Corvette Collection was aware of the growing need to provide an exceptional mobile shopping experience. Mobile shoppers expect different buying experiences, functions, payment, and shipping options compared with those who shop on their desktop. They also expect fewer clicks to checkout.
With this in mind, they began working with the Mobile Optimization Initiative to run a campaign from August through October 2018, running five standard tests — simplified card header, autofill, action flow, ZIP code autofill, and PayPal Express.
Working with MOI, Corvette Collection was able to leverage the power of community and experimentation to close their mobile ecommerce gaps. And, the results were substantial. They saw a mobile conversion revenue increase of more than 23% average revenue lift per visitor and a tablet conversion revenue increase of 68.94% Revenue per Visitor.