Lima

LCG helps organizations transform their digital futures using the science of marketing.

As Adobe specialized partners in several of the Adobe Marketing Clouds, and as Magento partners, LCG brings the cutting-edge innovators together with the visionaries who manage e-commerce experiences.

Digital Clarity

LCG was the first partner to earn the dual Adobe Specializations for the Adobe Analytics Cloud and the Adobe Advertising Cloud. Our data driven marketers are the best value in the industry when it comes to Conversion Rate Optimization (CRO). We use a comprehensive Digital Transformation methodology to help marketers improve digital experiences.

OUR OPTIMIZATION SOLUTIONS

Digital Transformation

  • Digital Transformation Maturity Model
  • Data Science
  • Data Governance

Engagement Optimization

  • Marketing Automation Systems
  • Data Management Platforms (DMPs)

Digital Transformation

  • Digital Transformation Maturity Model
  • Data Science
  • Data Governance

Engagement Optimization

  • Marketing Automation Systems
  • Data Management Platforms (DMPs)

Conversion Rate Optimization

  • A|B & Multi-Variate Testing
  • Segmentation & Targeting Tools
  • Recommendation & Personalization Engines

Supporting Capabilities

  • Digital Analytics
  • Tag Management Systems (TMS)
  • Data Visualization & Dashboards

Conversion Rate Optimization

  • A|B & Multi-Variate Testing
  • Segmentation & Targeting Tools
  • Recommendation & Personalization Engines

Supporting Capabilities

  • Digital Analytics
  • Tag Management Systems (TMS)
  • Data Visualization & Dashboards

Acquisition Optimization

  • Search, Social and Display
  • Programmatic Optimization Platforms
  • SEO and SEO Platforms

e-Commerce Development

Magento deployments
Mobile commerce
NetSuite Suite Commerce Advanced deployments

Acquisition Optimization

  • Search, Social and Display
  • Programmatic Optimization Platforms
  • SEO and SEO Platforms

e-Commerce Development

Magento deployments
Mobile commerce
NetSuite Suite Commerce Advanced deployments

TEAMS WE’VE HELPED

From local start-ups to big name retailers, here are a few clients we’ve helped with our tailored Magento omnichannel solutions.

Sephora

Express

Apple

American Airlines

Citi

Santander

Globo

Vivo

Adobe

Lima

Conversion Rate Optimization Specialists

Initiative Involvement Q&A

Can you tell us a bit about Lima Consulting?

Lima Consulting Group’s mission is to help organizations transform their digital futures through the development, deployment, and optimization of sustainable, competitive eCommerce advantages.

Started in 2004, we’ve helped over a thousand companies in their pursuit of providing exceptional digital experiences.

We specialize in working with the Adobe Marketing Cloud and all of the solutions within it, including the recently acquired Magento. We’re a Specialized Adobe Analytics and Adobe Media Optimizer partner and were the first globally to earn that combination of specializations.

We do quite a bit of work on e-commerce platforms from the common technology providers, including Magento, and have a lot of experience in helping organizations advance along their digital maturity path towards digital transformation. Our Digital Transformation Maturity Model (DTMM), a solution that we’ve developed for over a decade, helps organizations advance their People, Processes, Platforms and Financial Performance along a 3-year roadmap.

We focus on the science of marketing and are data-driven. We’ve also made significant investments in Dynamic Creative Optimization (DCO) solutions that create content at scale using machine learning and artificial intelligence. This works extremely well for digital experiences that can benefit from personalization and that can leverage a clients’ customer data. But all of these approaches require trustworthy data from the ground up. That’s why we normally begin our engagements with a thorough review of the digital analytics implementation.

Can you tell us about the merchants you work with in the Initiative?

Everyone is under pressure to do more with less. While there are a lot of software providers in the Conversion Rate Optimization (CRO) space, many merchants don’t have the in-house expertise or the scale to benefit from a sustained testing effort. And even when the organization have the aspiration, many of the technical pitfalls to deploy tests and to come up with the testing concepts make it difficult to justify the investment.

This program is free to get started, it’s using “ready-made” tests, and is easy to implement.

Given the shift towards mobile and the tremendous opportunity to see higher conversions through mobile devices, the merchants we’ve brought to the study said it was a “no-brainer”.

What are some of the challenges you or your clients have encountered with mobile conversions?

Digital Marketers are under fire to justify their contribution to sales. The Return on Ad Spend (RoAS) for mobile has always largely underperformed compared to desktop. But with over 60% of traffic coming from mobile devices, marketers and experience managers are embracing the need to better understand how to serve this large and growing segment.

For those users that are late in the sales funnel, or are looking for a specific product, it’s critical to reduce the friction and promote one-click purchases. The HiConversion solution can offer tremendous insights into customer behavior. And if that’s not enough, the 19 out of the box tests can be deployed in minutes.

Any interesting results you have found with mobile conversions so far?

My favorite HiConversion test was being able to drop the one-click Paypal button on product level pages. The fact that the “lock” performed better than the image of the “shopping cart” really helped us understand that customers are more sensitive to security as they pass through that gate.

Why should merchants invest in data-driven testing and optimization?

To get smart and to get return…

To get smart: Through CRO merchants will gain consumer insights. And who doesn’t want to understand their customers better?

Through the heat maps of HiConversion and web analytics tool, merchants will understand how each link is performing and can even segment these visitors by profile types if known. For example, how does an authenticated user convert compared to a user with category affinity = electronics vs a non-authenticated user with no category affinity? How about a user that has previously purchased? Or any other combination of your 1st party data combined with the behavioral data we’re capturing with HiConversion?

To get return: With the consumer insights gained above, what would you do differently to monetize your understanding of your customers’ needs?

We would recommend personalizing the product recommendations towards that category, putting that user in a marketing automation journey, using retargeting to win-back shopping cart abandons and capturing the data we can about the user within a Data Management Platform (DMP). There are so many paths towards delighting a customer online.

But ultimately nothing compares with the secret sauce of your digital experience, you might find ways to improve the buying journey based on each segments needs.

Companies that are using these technologies outperform those that don’t.

What are some of the advanced things you want to test next?

We have a large customer that wants to test content @ scale using dynamic creative optimization. Combined with a world-class mobile experience powered by HiConversion and Magento and the use of Adobe Analytics and Adobe Media Optimizer, we see a significant path towards reducing their cost to acquire customers and towards increasing their conversion rates on mobile visits.

We’ve been using some very innovative DCO platforms to build content @ Scale for 2 of our larger customers and have had at least a 60% ROI in both cases.

Conversion Rate Optimization Specialists

Initiative Involvement Q&A

Can you tell us a bit about Lima Consulting?

Lima Consulting Group’s mission is to help organizations transform their digital futures through the development, deployment, and optimization of sustainable, competitive advantages.

Started in 2004, we’ve helped over a thousand companies in their pursuit of providing exceptional digital experiences.

We specialize in working with the Adobe Marketing Cloud and all of the solutions within it, including the recently acquired Magento. We’re a Specialized Adobe Analytics and Adobe Media Optimizer partner and were the first globally to earn that combination of specializations.

We do quite a bit of work on e-commerce platforms from the common technology providers, including Magento, and have a lot of experience in helping organizations advance along their digital maturity path towards digital transformation. Our Digital Transformation Maturity Model (DTMM), a solution that we’ve developed for over a decade, helps organizations advance their People, Processes, Platforms and Financial Performance along a 3-year roadmap.

We focus on the science of marketing and are data-driven. We’ve also made significant investments in Dynamic Creative Optimization (DCO) solutions that create content at scale using machine learning and artificial intelligence. This works extremely well for digital experiences that can benefit from personalization and that can leverage a clients’ customer data. But all of these approaches require trustworthy data from the ground up. That’s why we normally begin our engagements with a thorough review of the digital analytics implementation.

Can you tell us about the merchants you work with in the Initiative?

Everyone is under pressure to do more with less. While there are a lot of software providers in the Conversion Rate Optimization (CRO) space, many merchants don’t have the in-house expertise or the scale to benefit from a sustained testing effort. And even when the organization have the aspiration, many of the technical pitfalls to deploy tests and to come up with the testing concepts make it difficult to justify the investment.

This program is free to get started, it’s using “ready-made” tests, and is easy to implement.

Given the shift towards mobile and the tremendous opportunity to see higher conversions through mobile devices, the merchants we’ve brought to the study said it was a “no-brainer”.

What are some of the challenges you or your clients have encountered with mobile conversions?

Digital Marketers are under fire to justify their contribution to sales. The Return on Ad Spend (RoAS) for mobile has always largely underperformed compared to desktop. But with over 60% of traffic coming from mobile devices, marketers and experience managers are embracing the need to better understand how to serve this large and growing segment.

For those users that are late in the sales funnel, or are looking for a specific product, it’s critical to reduce the friction and promote one-click purchases. The HiConversion solution can offer tremendous insights into customer behavior. And if that’s not enough, the 19 out of the box tests can be deployed in minutes.

Any interesting results you have found with mobile conversions so far?

My favorite HiConversion test was being able to drop the one-click Paypal button on product level pages. The fact that the “lock” performed better than the image of the “shopping cart” really helped us understand that customers are more sensitive to security as they pass through that gate.

Why should merchants invest in data-driven testing and optimization?

To get smart and to get return…

To get smart: Through CRO merchants will gain consumer insights. And who doesn’t want to understand their customers better?

Through the heat maps of HiConversion and web analytics tool, merchants will understand how each link is performing and can even segment these visitors by profile types if known. For example, how does an authenticated user convert compared to a user with category affinity = electronics vs a non-authenticated user with no category affinity? How about a user that has previously purchased? Or any other combination of your 1st party data combined with the behavioral data we’re capturing with HiConversion?

To get return: With the consumer insights gained above, what would you do differently to monetize your understanding of your customers’ needs?

We would recommend personalizing the product recommendations towards that category, putting that user in a marketing automation journey, using retargeting to win-back shopping cart abandons and capturing the data we can about the user within a Data Management Platform (DMP). There are so many paths towards delighting a customer online.

But ultimately nothing compares with the secret sauce of your digital experience, you might find ways to improve the buying journey based on each segments needs.

Companies that are using these technologies outperform those that don’t.

What are some of the advanced things you want to test next?

We have a large customer that wants to test content @ scale using dynamic creative optimization. Combined with a world-class mobile experience powered by HiConversion and Magento and the use of Adobe Analytics and Adobe Media Optimizer, we see a significant path towards reducing their cost to acquire customers and towards increasing their conversion rates on mobile visits.

We’ve been using some very innovative DCO platforms to build content @ Scale for 2 of our larger customers and have had at least a 60% ROI in both cases.