Razoyo

Razoyo is an eCommerce consultancy serving the needs of small and medium-sized businesses. As a Magento Certified Developer, we help our merchants create and manage online stores that both captivate and perform.

Magento Certified Developer

Your Magento Experts

We know the Magento platform inside and out. Having worked extensively in both the Enterprise and Community Editions, we have the chops to bring your Magento eCommerce dreams to life. As a Magento Certified Developer, we’ve contributed to the Magento code base and have developed and managed hundreds of web stores for our merchants.

Services

As your full-service Magento developers, we’re here to help you through every phase of your Magento journey. Our services include:

Consulting and Development

eCommerce Web Analytics

Magento Training

Catalog Migration Services

Magento Optimized Hosting

Magento 2 Migration

TEAMS WE’VE HELPED

Christmas Designers

Welding Supplies

Urban Elementz

Walton's

Makari

Cross Breed Holsters

Panhandle

American Parks

Pinup Girl

 

Empowering Merchants to Succeed Online

INITIATIVE INVOLVEMENT Q&A

Can you tell us about the types of clients you work with?

Small to medium-sized businesses

Why did you decide to join the Initiative?

Many of our merchants have been experiencing a steady growth in mobile-driven traffic and revenue and are keen to learn new ways to increase both even further. By participating in this study, our merchants were able to accurately see how different treatments impacted (for good or bad) their mobile performance.

Any interesting results you have found with mobile conversions so far?

For most of our merchants, the results exceeded their expectations. Being able to target and identify trends specific to mobile visitors has been a big win for our clients, as are the tools they’ve used to test and optimize the treatments.

  • The Zip Code Autofill Treatment lost for several of our merchants. Surprisingly, this treatment didn’t do well for several of our participants. In fact, the process of typing in the city followed by the autofill actually reduced checkout conversion in several instances.
  • We tested PayPal Checkout on the product detail page for the first time for our primarily B2B customers. While the rest of the checkout showed a positive RPV for all merchants, when we added PayPal Checkout to the product detail page we saw an increase in conversion, but enough of a decrease in AOV to reduce overall revenue per visitor. We’ll be experimenting with some design changes to see how this impacts our B2B customers going forward.
  • The HiConversion tool is fantastic. This was entirely new for our merchants and they loved them. Our merchants found the tool allowed for the easy implementation of the treatments and provided quick results reporting. Razoyo had used other testing strategies prior to this project. We employed tools like FullStory, Optimizly, Crazy Egg, Google Analytics A/B testing, etc. These tools all worked to a varying degree, but in our opinion, HiConversion covers just about everything.

Why should merchants invest in data driven testing and optimization?

Data-driven testing and optimization is crucial for any growing business and takes the guesswork out of “what works”. Big Data is what is driving the future and with tools like Hi Conversion, any growing merchant can have the ability to test and optimize just like their larger competitors. Big increases in conversion are usually the result of a lot of small increases in conversion. The Hi Conversion tool allows merchants to isolate changes and prove out their effectiveness.

We believe all merchants should view these tools as investments in their business.

Did you try any other optimization strategies before this project?

Razoyo had used other testing strategies prior to this project. We employed tools like FullStory, Optimizly, Crazy Egg, Google Analytics A/B testing, etc. These tools all worked to a varying degree, but in our opinion, HiConversion coupled with MBI covers just about everything.

Empowering Merchants to Succeed Online

ROLE IN STUDY

Can you tell us about the types of clients you work with?

Small to medium-sized businesses

Why did you decide to join the Initiative?

Many of our merchants have been experiencing a steady growth in mobile-driven traffic and revenue and are keen to learn new ways to increase both even further. By participating in this study, our merchants were able to accurately see how different treatments impacted (for good or bad) their mobile performance.

Any interesting results you have found with mobile conversions so far?

For most of our merchants, the results exceeded their expectations. Being able to target and identify trends specific to mobile visitors has been a big win for our clients, as are the tools they’ve used to test and optimize the treatments.

  • The Zip Code Autofill Treatment lost for several of our merchants. Surprisingly, this treatment didn’t do well for several of our participants. In fact, the process of typing in the city followed by the autofill actually reduced checkout conversion in several instances.
  • We tested PayPal Checkout on the product detail page for the first time for our primarily B2B customers. While the rest of the checkout showed a positive RPV for all merchants, when we added PayPal Checkout to the product detail page we saw an increase in conversion, but enough of a decrease in AOV to reduce overall revenue per visitor. We’ll be experimenting with some design changes to see how this impacts our B2B customers going forward.
  • The HiConversion tool is fantastic. This was entirely new for our merchants and they loved them. Our merchants found the tool allowed for the easy implementation of the treatments and provided quick results reporting. Razoyo had used other testing strategies prior to this project. We employed tools like FullStory, Optimizly, Crazy Egg, Google Analytics A/B testing, etc. These tools all worked to a varying degree, but in our opinion, HiConversion covers just about everything.

Why should merchants invest in data driven testing and optimization?

Data-driven testing and optimization is crucial for any growing business and takes the guesswork out of “what works”. Big Data is what is driving the future and with tools like Hi Conversion, any growing merchant can have the ability to test and optimize just like their larger competitors. Big increases in conversion are usually the result of a lot of small increases in conversion. The Hi Conversion tool allows merchants to isolate changes and prove out their effectiveness.

We believe all merchants should view these tools as investments in their business.

Did you try any other optimization strategies before this project?

Razoyo had used other testing strategies prior to this project. We employed tools like FullStory, Optimizly, Crazy Egg, Google Analytics A/B testing, etc. These tools all worked to a varying degree, but in our opinion, HiConversion coupled with MBI covers just about everything.