Redstage

Services

The Redstage team specializes in eCommerce a science. We transform digital businesses through leading web design, development, strategy and technology to create rapid, sustainable innovation for our B2B and B2C clients. Our specialized service program empowers businesses to overcome traditional barriers, adapt to new technology, save time, manage higher sales volume, and expand at scale.

STRATEGY & CONSULTING

Constantly growing, integrating, and evolving, Redstage enables the world’s brands to transform from within. Convene with Redstage’s top digital strategists to redefine your eCommerce strategy. We know the people, products and systems companies need, not only to stay relevant but to accelerate growth and master the world of eCommerce.

SYSTEM INTEGRATION & MIGRATION

Adaptation is the key to survival, and in the golden age of eCommerce, nothing matters more than your ability to scale and evolve. Collaborate with our expert developers to build something new, re-platform, or tackle integrations to accelerate profitable growth. Your business can only run smoothly when your key systems and silos speak with each other. Our team will be your translators. 

DESIGN / UX

Inspiring your audience requires devotion, vision, and efficiency. Unify art and functionality to strengthen your brand, enhance product appeal, and create a seamless customer experience. Encourage sales with engaging visuals and captivating designs that create magnetism between you and your users. Let Redstage’s design arm optimize your aesthetics.

MANAGED SUPPORT

Partner with Redstage’s custom development support team to manage your most challenging eCommerce endeavors or recurring hurdles. Build your own team of devoted eCommerce development experts to refine & enhance your customer journey.

INNOVATION

Whether its conversion engineering, new technology development, or mobile testing, innovation is baked into Redstage’s culture. We’re always forging ahead, anticipating trends, and working on the next big development to fuel the future of commerce. Want to build something the world’s never seen? We’ve done it, and we’re well equipped to do it again.

TRUSTED BY EXPERIENCE-DRIVEN BRANDS

Arrow

Mens Health

Academy

Citrix

Jura

Panini

Redstage

Redefining Modern Commerce

INITIATIVE INVOLVEMENT Q&A

Can you tell us about the types of clients you work with?

Mid-Market & Enterprise Clients in B2B or B2C for Magento, BigCommerce & Shopify.

Why did you decide to join the Initiative?

Throughout our 10+ years of experience as e-commerce experts, Redstage has seen mobile-first turn from prediction into reality. We’re now at the point where more than half of our clients’ visitors are using a mobile device. At the same time, we’re seeing typical conversion rates on mobile devices of roughly half of what we’re seeing from desktop visitors. Redstage sees this as a massive opportunity to increase revenue by making the mobile shopping experience better than what people have come to expect.

As thought leaders in the industry, the Redstage team is dedicated to helping eCommerce companies learn and hone the latest mobile conversion strategies. At our core, we’re system integrators, but in our hearts, we’re scientists. The ever-accelerating development of new technology and customer preference necessitates an unceasing pursuit of innovation, and we’re here to use what we’ve learned to help eCommerce companies thrive in the next age of eCommerce. Let’s work together to take your store to the next level!

What have been your most interesting findings so far (positive or negative)?

The “Zip-Code First” Autofill At Checkout
On almost every site, the checkout form is the same, always starting with the customer’s first name. Sure, the name, phone, and email address areas might auto-fill based on browser settings, but location information isn’t always part of the one-click equation. Working with one of our clients, we found that a simple re-stacking of the typical model can cause checkout disruption to the tune of a 4.6% conversion rate lift (across all devices). Placing the zip-code first triggers browsers to auto-populate the country, city, and state data, making your checkout faster. In our report, we found that this simple change can yield conversion increases of 1.48% for desktop, 8.14% for smartphones, and a whopping 18% increase for tablets.

The Card-Detecting Checkout
Different credit cards have their numbers, expiration dates, and even security codes in different areas, making the typical credit card form a little lacking in the CX department. As the second test in our first study, Redstage’s developers created a credit card checkout form that automatically detects the type of card entered based on the first 4 card numbers. Our smart bit of code automatically matches the form to the card in-hand, making it easier to fill out. Remember, the less friction, the better. It might seem like a negligible change at first, but for phones and tablets, this smart checkout option drove a 3.7% and 6.1% conversion rate lift, respectively. The test didn’t add so much for traditional online checkout, only increasing desktop conversions by 0.4%… but every little bit counts right? How much extra joy would these numbers add to your holiday return?

The Simplified Header
Once a customer has added a product to the checkout, looked at their cart, and proceeded to checkout, they’ve given us a clear signal that they’re ready to make a purchase. Once they’ve made it this far, what would happen if we removed anything that might distract them from finishing their checkout? That’s the question we wanted to answer with our third test. What we did here was, once on the checkout page, hide all the top navigation elements on the header. The idea here is to keep the checkout process going. It’s the approach taken by Amazon, so it surely works for them. What works for some doesn’t work for all, though – we found this to be one of our more controversial tests. The header simplification performed well on some sites and negatively on others. Different visitor segments also showed significantly different responses to this change. It just goes to show the importance of making decisions based on your own data.

The Big One: PayPal-First
For the fourth and final portion of our 3-step study, Redstage analyzed what happens when we place a PayPal Checkout button above the traditional “proceed to checkout” button on the product page… The results were astonishing. This change led to a 10.3% decrease in checkout abandonment across devices. That’s right. Simply putting the PayPal Checkout option first on the page led to an 8.7% decrease in abandons on desktop, 11.2% less abandonment on smartphones, and shockingly, a 30.7% decrease in abandonment on tablets.

How should a merchant adopt a data-driven testing strategy?

The most important thing to remember when developing a data-driven approach to optimization is to actually trust the data. It’s easy to make decisions about the user experience based on our intuition, past experiences, or personal preference. It’s often the case that our best guesses are wrong, or lessons learned in the past are not applicable. Using actual visitor data, both for identifying areas needing improvement and for validating results, is the only way to be sure we are making progress toward a better performing website.

Redefining Modern Commerce

INITIATIVE INVOLVEMENT Q&A

Can you tell us about the types of clients you work with?

Mid-Market & Enterprise Clients in B2B or B2C for Magento, BigCommerce & Shopify.

Why did you decide to join the Initiative?

Throughout our 10+ years of experience as e-commerce experts, Redstage has seen mobile-first turn from prediction into reality. We’re now at the point where more than half of our clients’ visitors are using a mobile device. At the same time, we’re seeing typical conversion rates on mobile devices of roughly half of what we’re seeing from desktop visitors. Redstage sees this as a massive opportunity to increase revenue by making the mobile shopping experience better than what people have come to expect.

As thought leaders in the industry, the Redstage team is dedicated to helping eCommerce companies learn and hone the latest mobile conversion strategies. At our core, we’re system integrators, but in our hearts, we’re scientists. The ever-accelerating development of new technology and customer preference necessitates an unceasing pursuit of innovation, and we’re here to use what we’ve learned to help eCommerce companies thrive in the next age of eCommerce. Let’s work together to take your store to the next level!

What have been your most interesting findings so far (positive or negative)?

The “Zip-Code First” Autofill At Checkout
On almost every site, the checkout form is the same, always starting with the customer’s first name. Sure, the name, phone, and email address areas might auto-fill based on browser settings, but location information isn’t always part of the one-click equation. Working with one of our clients, we found that a simple re-stacking of the typical model can cause checkout disruption to the tune of a 4.6% conversion rate lift (across all devices). Placing the zip-code first triggers browsers to auto-populate the country, city, and state data, making your checkout faster. In our report, we found that this simple change can yield conversion increases of 1.48% for desktop, 8.14% for smartphones, and a whopping 18% increase for tablets.

The Card-Detecting Checkout
Different credit cards have their numbers, expiration dates, and even security codes in different areas, making the typical credit card form a little lacking in the CX department. As the second test in our first study, Redstage’s developers created a credit card checkout form that automatically detects the type of card entered based on the first 4 card numbers. Our smart bit of code automatically matches the form to the card in-hand, making it easier to fill out. Remember, the less friction, the better. It might seem like a negligible change at first, but for phones and tablets, this smart checkout option drove a 3.7% and 6.1% conversion rate lift, respectively. The test didn’t add so much for traditional online checkout, only increasing desktop conversions by 0.4%… but every little bit counts right? How much extra joy would these numbers add to your holiday return?

The Simplified Header
Once a customer has added a product to the checkout, looked at their cart, and proceeded to checkout, they’ve given us a clear signal that they’re ready to make a purchase. Once they’ve made it this far, what would happen if we removed anything that might distract them from finishing their checkout? That’s the question we wanted to answer with our third test. What we did here was, once on the checkout page, hide all the top navigation elements on the header. The idea here is to keep the checkout process going. It’s the approach taken by Amazon, so it surely works for them. What works for some doesn’t work for all, though – we found this to be one of our more controversial tests. The header simplification performed well on some sites and negatively on others. Different visitor segments also showed significantly different responses to this change. It just goes to show the importance of making decisions based on your own data.

The Big One: PayPal-First
For the fourth and final portion of our 3-step study, Redstage analyzed what happens when we place a PayPal Checkout button above the traditional “proceed to checkout” button on the product page… The results were astonishing. This change led to a 10.3% decrease in checkout abandonment across devices. That’s right. Simply putting the PayPal checkout option first on the page led to an 8.7% decrease in abandons on desktop, 11.2% less abandonment on smartphones, and shockingly, a 30.7% decrease in abandonment on tablets.

How should a merchant adopt a data-driven testing strategy?

The most important thing to remember when developing a data-driven approach to optimization is to actually trust the data. It’s easy to make decisions about the user experience based on our intuition, past experiences, or personal preference. It’s often the case that our best guesses are wrong, or lessons learned in the past are not applicable. Using actual visitor data, both for identifying areas needing improvement and for validating results, is the only way to be sure we are making progress toward a better performing website.

REDEFINING MODERN COMMERCE