Wagento

Wagento connects people, platforms and products to make your omnichannel experience truly seamless. English and Spanish spoken fluently, 4 countries and three continents we can solve even the most complex problems and help to deliver results that bring maximum ROI across all your platforms.

Your Connection Experts

Our extreme customer service approach and high communication rate during each part of the process ensures that you will have a stable product delivered in a timely manner without hassle or delays.

Connecting People, Platforms and Products

INITIATIVE INVOLVEMENT Q&A

Can you tell us a bit about Wagento?

Wagento connects people, platforms and products to make your omnichannel experience truly seamless. With offices in 4 countries and two continents we can solve even the most complex problems and help to deliver results that bring maximum ROI across all your platforms. Our extreme customer service approach and high communication rate during each part of the process ensures that you will have a stable product delivered in a timely manner without hassle or delays.

What do you do?

  • Magento Cloud Starter and Pro Implementations
  • Magento Order Management
  • Integrator.io (For additional connections of services)
  • Magento Training (For MagentoU)

Why Are You Different?

  • 4 MagentoU trainers on staff
  • 24 hour service and support at no additional charge
  • Full Spanish and English Speaking staff
  • 3x Magento Master on staff
  • Fun name

Can you tell us about the merchants you work with in the Initiative?

We are working with different commerce retailers who want to improve their mobile experience.

What are some of the challenges you or your clients have encountered with mobile conversions?

The biggest challenge we have had on mobile is speed and especially speed issues on 2g/3g. Many of our clients are in emerging markets and mobile speeds are always not as good as the US.

What were some of the most interesting findings and why?

Sometimes the client needs to plan from the beginning and issues are in taxonomy or their catalog layout. We found that starting with a well design product catalog can lead to higher conversions. Once that is done it is much easier to find better ways to convert on mobile at checkout.

Why should merchants invest in data driven testing and optimization?

Without data everything is subjective. Using data-driven testing you can definitively measure the differences and determine what is best. You can then overlay this data to other campaigns to ensure that you have a unified way to constantly improve. If you don’t draw a line on which to improve from how do you know you are improving?

What are some of the advanced things you want to test next?

Adding additional items in the checkout flow in different ways to see if people will add them.

What were some assumptions or reservations you/your clients had going into the study?

How much will it cost [after]. It would be good to have clients with lower revenue but higher volume. Also to look for clients with high ticket item counts.

Going into the study, what kind of expectations did you/your clients have from the tests?

This has been a fantastic experience and clients are happy. They need some encouragement to do it.

To date, have the results exceeded/met/not met your clients’expectation?

EXCEEDED!