About HiConversion

HiConversion’s eCommerce experience SaaS solution offers merchants a winning edge in a competitive landscape where innovation isn’t optional. Through integrated analytics and adaptive algorithms, we empower brands to uncover rich, actionable data about their sites and visitors — regardless of device — and act on what they learn in real time.

A customer’s decision to remain engaged or abandon a site hinges on the experience they encounter. That’s why we built HiConversion to dynamically allocate traffic to winning experiences through machine learning, pivoting in the moment to drive results along the path-to-purchase. Our uniquely perceptive experimentation generates measurable results with less risk, while uncovering valuable data insights that can guide brands along the path of continuous improvement.

Our contribution to this initiative isn’t just the powerful software that allows for a level of cross-merchant analysis never before seen in the space — it’s our sincere commitment to leaving eCommerce better than we found it. Mobile is the future, and the mobile conversion gap is a symptom of a larger problem: the lack of a scientifically-grounded effort to unlock the full potential of today’s multi-device ecosystem through optimization. Together with our partners and participating merchants, we’re changing that.


About PayPal

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 244 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money and offers choice and flexibility when sending payments, paying or getting paid.

Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit https://www.paypal.com/about. For PayPal financial information, visit https://investor.paypal-corp.com.

Magento An Adobe Company

About Magento

Magento, an Adobe company, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries and was recently named a leader in the 2018 Gartner Magic Quadrant for Digital Commerce. In addition to its flagship digital commerce platform, Magento boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at www.magento.com.

“Involvement in the Mobile Optimization Initiative places us in an elite group of SIs and has strengthened our relationship with PayPal, Magento, and HiConversion.”

— James Lickwar, Magento Ecommerce Project Manager, IWD Agency

IWD Agency

Join the Initiative And Optimize your mobile checkout experience today