Always be testing. Especially when it comes to improving mobile conversion. Discover how the MOI approach to testing differs from other more traditional testing methodologies through four key areas to improve mobile conversion.
Summary of an article on TotalRetail: “Closing the Mobile Conversion Gap: 3 Key Must-Knows”; featuring the work of the Mobile Optimization Initiative.
Let’s explore the pros and cons of eCommerce A/B testing and examine a reimagined approach — adaptive experience optimization testing.