On September 15, 2019, the Mobile Optimiziation Initiative (MOI) celebrated its one year anniversary! To date, 248 merchants have participated in the Initiative, testing 135 standardized live experiments for the community. The experiments in action have resulted in an average lift in Revenue per Visitor (RPV)1 of 7.12%2, compiled from aggregated data on over 10.9…
MOI Merchant Corvette Collection featured on MediaPost: Mobile Optimization Campaign Reaches 68% Performance
Summary of an article on MediaPost: “Corvette Collection’s Mobile Optimization Campaign Reaches 68% Performance”.
How do successful merchants grow their sales in the competitive eCommerce space? Here are six ways to grow your revenue this year.
Amp up your eCommerce site performance with standardized community-based conversion rate testing.
Let’s explore the pros and cons of eCommerce A/B testing and examine a reimagined approach — adaptive experience optimization testing.
Learn 5 benefits merchants can gain by taking a collaborative approach to standardized eCommerce experience testing as a community.
Old Dog, New Tricks: Q1 2019 Results Showing Potential to Optimize Three Ecommerce Checkout Design Features
Recent results of the mobile checkout optimization initiative show testing and optimizing checkout features we take for granted can increase Revenue per Visitor (RPV). Read on and find out more in this quarterly update.
As consumers become accustomed to frictionless mobile experiences, they expect fast and easy eCommerce experiences like checkoutless commerce. Here’s what Matt Parkinson, CEO of GENE Commerce, had to say about the Checkoutless Commerce Experience.
We’ve learned a lot about mobile checkout optimization since launching this initiative in early 2018. Read on and find out more in this quarterly update.