On September 15, 2019, the Mobile Optimiziation Initiative (MOI) celebrated its one year anniversary! To date, 248 merchants have participated in the Initiative, testing 135 standardized live experiments for the community. The experiments in action have resulted in an average lift in Revenue per Visitor (RPV)1 of 7.12%2, compiled from aggregated data on over 10.9…
eCommerce sites that rely on A/B testing risk of slowing progress. Community-based experience optimization accelerates learnings and time to positive ROI.
Mobile Optimization Initiative Recommends Key Implementations Ahead of the 2019 Online Shopping Season
BOCA RATON, FLORIDA, (October 9, 2019). The Mobile Optimization Initiative (MOI), a leading community of systems integrators and merchants for mobile eCommerce optimization, announces the availability of a critical optimization feature to help maximize future eCommerce revenue and conversions.